As social media has evolved into its current ubiquitous form, an online wealth of personal information has become easily accessible by millions of users – including employers. Though these platforms can be great ways to stay in touch with old friends and connect with users from around the world, remember that what you say and do online is evocative of your personal brand – it shows others who you are as a person. How do you want to portray yourself, especially when potential employers are watching?
Organizations are becoming increasingly active on social media. Whether it’s vetting a job candidate or checking up on a particular employee, social media can have an effect (either positive or negative) on one’s current or future career. Below we outline a few rules to help keep your social media accounts professional and work appropriate.